In order to inspire change within Russia with regard to its strict anti-gay laws, Ben & Jerry's set up an ice cream campaign that goes above and beyond just trying to sell ice cream.
Since the two names in the brand both belong to males, the ice cream brand created special edition ice creams that featured names of same-sex couples. Since there were no rainbows or any other overt displays of pride, the cartons were able to fly under the radar and could be sold in stores. As well, the Ben & Jerry's Ice Cream for Change campaign included an interactive element that let the LGBTQ community attend pride celebrations all over the world, from the privacy of their own homes.
Activist Ice Cream Campaigns
More Stats +/-
Interactive Ice Cream Musicals
Classic Storybook-Inspired Sweets
Metropolitan-Themed Ice Cream
Center-filled Ice Creams
Generous Foodsharing Campaigns
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.