Part of being media literate means understanding that all news outlets have some sort of bias, regardless of their claims for impartiality, and the Contempo app helps users to sort through those biases when checking the news. The app sorts news media into two categories and lets users switch back and forth between each of them at will.
Contempo has two tabs, Left Buzz and Right Buzz. By swiping left, the app gives users what it believes to be liberally biased news articles, and vice versa for conservatively biased news. Contempo sorts these articles based on a proprietary algorithm that incorporates machine learning.
By showing two sides, the app gives users the surprisingly uncommon opportunity to see how ideologically opposing arguments come to bear on the same news stories.
What's Driving This Trend
- Bias-recognizing News Apps
- The trend of bias-recognizing news apps is providing users with the ability to understand and navigate political biases in news stories.
- Media Literacy
- The trend of media literacy is growing as individuals seek to understand the biases present in news outlets and develop critical thinking skills.
- Proprietary Algorithms
- The trend of using proprietary algorithms powered by machine learning is enabling apps like Contempo to accurately sort and categorize news articles based on biases.
Who This Affects Most
- News Media
- The news media industry can leverage bias-recognizing news apps to enhance transparency and rebuild trust with consumers by showcasing diverse perspectives.
- Technology
- The technology industry can explore opportunities to create innovative algorithms and artificial intelligence systems that accurately identify and analyze biases in various types of content.
- Education
- The education industry can incorporate media literacy programs and tools, including bias-recognizing news apps, to empower students with critical thinking skills and the ability to navigate biased information.
