Ideas
Explore the world's #1 largest database of ideas and innovations, with 467,807 inspiring examples.
Trend Reports
Discover why 1,264 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,007 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,264 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,007 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 467,807 cutting edge ideas.

Customizable News Apps

The Latest BBC News App Helps You Access Curated News

— July 20, 2016 — Tech
BBC+ is a brand new BBC news app that well and truly embraces the ethos of customization by making it easier than ever for lovers of the British broadcasting service to get the most out of its many offerings. It does this by making it possible for users to select those categories of news that interest them, so that they can proceed to only get content that they're interested in.

For example, if you're someone who cares about the military coup in Turkey or the state of China's economy but aren't really interested in knowing about what's happening between Taylor Swift and Kanye, you can customize the app to only deliver hard news while leaving out the pop culture fluff.

The end goal with this BBC news app is to increase customer satisfaction by streamlining their app experience so that they never feel like they're wasting time while using the app.

Trend Themes
1. Customized News Delivery - The trend of customizable news apps allows users to curate their own news content, creating opportunities for personalized news experiences.
2. Enhanced User Engagement - The BBC+ news app emphasizes user satisfaction by allowing them to select their preferred news categories, presenting opportunities for increased user engagement.
3. Streamlined App Experience - Customizable news apps like BBC+ aim to streamline the app experience by delivering relevant content and eliminating time wasted on irrelevant news, offering opportunities for improved user satisfaction.
Industry Implications
1. Media and Broadcasting - The media and broadcasting industry can embrace customizable news apps to cater to the interests and preferences of users, enabling more personalized news consumption experiences.
2. Technology and Mobile App Development - The technology and mobile app development industry can tap into the trend of customizable news apps by creating innovative features that allow users to curate their news content effectively.
3. Marketing and Advertising - The marketing and advertising industry can leverage customizable news apps to target specific user demographics and deliver tailored advertising content, opening up opportunities for more targeted marketing campaigns.
0.8
Score
Popularity
Activity
Freshness