Planet GoGo is an innovative lock-screen app, developed by a duo of Indian entrepreneurs, that is designed to reward Android users for their news reading activity.
The lock-screen app is intended to make it easier than ever for users to access a content platform that enables them to access casual news in their local language. It makes use of a swipe-based interface wherein users who swipe right access new pieces of news, while swiping left redirects the user to the news page. Left-wipes earn the user points which they can redeem for cellphone recharging and post-paid bills.
The service is innovative in that it supports six regional languages, important in a multilingual country like India. In doing so, it brings casual news to a greater segment of the population.
What Makes This Trend Stand Out
- Swipe-based News Reading
- The trend of swipe-based news reading apps rewards users for their engagement and makes accessing casual news easier.
- Regional Language News
- The trend of news apps supporting regional languages opens up access to casual news for a larger segment of the population.
- Rewards for Engagement
- The trend of apps offering rewards for user engagement, such as earning points for reading news articles, encourages active participation.
Sectors Adopting This
- Mobile Apps
- The mobile app industry can capitalize on the trend of swipe-based news reading apps by developing similar platforms that reward user engagement.
- Media and News
- The media and news industry can benefit from the trend of news apps supporting regional languages by expanding their audience reach and engagement.
- Mobile Payments
- The mobile payments industry can leverage the trend of rewards for engagement by partnering with news apps to offer attractive incentives to users who earn points through their platform.
