Glance is a consumer technology company that offers a discovery platform for mobile gaming through its Nostra division. Nostra allows users to access hundreds of games on their smartphone lock screen without downloading them or unlocking their phones. Users can also watch live game streams and participate in esports tournaments on Nostra. Nostra aims to provide a frictionless, personalized, and interactive gaming experience for every gamer.
Nostra is available on Glance Lock Screen, which is pre-installed on over 200 million smartphones from leading brands such as Samsung, Xiaomi, Vivo, and others. Users can also access Nostra through other smart surfaces such as smart TVs and tablets in the future. Nostra is free to use and does not require any subscription or registration. Nostra generates revenue from advertising and in-game purchases. Nostra is currently operational in India and Southeast Asia, and plans to expand to North America and Latin America soon.
Image Credit: Nostra
Key Themes Behind This Trend
- Frictionless Mobile Gaming
- The Nostra platform allows users to access and play mobile games directly from their smartphone lock screen, eliminating the need to download or unlock their phones.
- Interactive Game Streaming
- Nostra enables users to watch live game streams and participate in esports tournaments, creating an interactive and engaging gaming experience.
- Expansion Into New Markets
- Nostra plans to expand its operations from India and Southeast Asia to North America and Latin America, tapping into new gaming markets and reaching a wider audience.
Where This Applies
- Mobile Gaming
- Nostra disrupts the traditional mobile gaming industry by offering a novel discovery platform that provides easy access and immersive experiences.
- Advertising
- Nostra's revenue model relies on advertising, presenting opportunities for brands to reach a targeted audience of gamers through the platform.
- Smartphone Manufacturing
- Glance Lock Screen's pre-installation on millions of smartphones creates an opportunity for smartphone manufacturers to enhance the user experience by offering Nostra as a default feature.
