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Reduced Impact Ownership

Pet parents seek out products that minimize the eco impact of ownership

Implications - Looking to buy products that reflect their values regardless of category, pet owners are seeking out products for pets specifically designed to reduce their impact on the environment. This is emerging in food products, like vegan pet food, as well as pet accessories and the packaging of these goods across the board.

Workshop Question - How can your brand incorporate eco-friendly elements in unlikely ways?

SCORE 3.8

Popularity

Activity

Freshness

Megatrends

Patterns

5 Featured, 42 Examples: 68,460 Total Clicks

Date Range: Jun 16 - Nov 16

Trending: Warm

Consumer Insight Topics: Lifestyle Eco Pets

Featured Examples

Plant-Based Dog Bones - V-dog's 'Breathbones' are Made Without Animal Products, Soy and Gluten

SCORE 4.3

Average 1,718 Clicks Pub: Jun 8, 16

Plant-Based Dog Bones

V-dog's 'Breathbones' are Made Without Animal Products, Soy and Gluten

There are plenty of real animal bones for dogs to chew on, but V-dog is a company that specializes in making all-natural and vegan alternatives for furry friends. ‘Breathbones’ are... [More]

Potato Pet Chews - Benevo's 'Pawtato Knots' are a Plant-Based Alternative to Rawhide Chews

SCORE 3.7

Mild 741 Clicks Pub: Jun 8, 16

Potato Pet Chews

Benevo's 'Pawtato Knots' are a Plant-Based Alternative to Rawhide Chews

‘Pawtato Knots’ are vegetarian and vegan pet chews for dogs that offer an alternative to rawhide treats, which some dogs are allergic to and may contain traces of toxic chemicals from... [More]

Dog-Friendly Dehydrated Chips - CocoTherapy Makes Vegetable, Fruit and Coconut Chips for Dogs

SCORE 4.5

Average 660 Clicks Pub: Jun 10, 16

Dog-Friendly Dehydrated Chips

CocoTherapy Makes Vegetable, Fruit and Coconut Chips for Dogs

CocoTherapy’s chips for dogs are made with dehydrated ingredients that are rich in benefits for canine companions. The raw and vegan varieties include CocoTherapy Veggie Crunch, Fruit Crunch... [More]

Eco-Friendly Pet Waste Pails - This Unit Ensures That Pet Owners Can Dispose of Waste Effectively

SCORE 3.3

Mild 1,063 Clicks Pub: Jul 26, 16

Eco-Friendly Pet Waste Pails

This Unit Ensures That Pet Owners Can Dispose of Waste Effectively

Disposing of pet waste in the home can be both unsanitary and smelly, and the Dooli disposal unit aims to alleviate this issue. Designed by David Stravitz and Alison Diamond, this device works by... [More]

Organic Catnip Satchels - West Paw Designs Specializes in Making USDA-Certified Catnip

SCORE 2.4

Untested 371 Clicks Pub: Jun 8, 16

Organic Catnip Satchels

West Paw Designs Specializes in Making USDA-Certified Catnip

One of the ways that West Paw Design sells its organic catnip treats for cats is in small satchels. These ‘Rocky Mountain High’ bags contain USDA-certified organic catnip that’s... [More]