Category
Lifestyle
Assisted Choices
Trend cluster
Category
Reduced Impact
Ownership
Pet parents seek out products that minimize the eco impact of ownership.
3.2
Trend score
Trend
What is the Reduced Impact Ownership trend?
Reduced Impact Ownership: Looking to buy products that reflect their values regardless of category, pet owners are seeking out products for pets specifically designed to reduce their impact on the environment. This is emerging in food products, like vegan pet food, as well as pet accessories and the packaging of these goods across the board.
Trend themes
Themes within the Reduced Impact Ownership trend
Three behaviours holding the trend together01
Eco-Friendly Pet Products
As pet owners become more environmentally conscious, eco-friendly pet products become more popular.
02
Plant-Based Pet Treats
The rise of veganism leads to an increase in plant-based pet treats.
03
Organic and All-Natural Pet Products
Consumers seek organic and all-natural pet products that reflect their own values and lifestyles.
Industry implications
What the Reduced Impact Ownership trend means for industry
Where the trend changes the playbookFor
Pet Food Industry
Pet food manufacturers can capitalize on the demand for eco-friendly and vegan options.
For
Pet Accessories Industry
Companies that make pet accessories can develop products that are sustainable and organic to meet rising consumer interest.
For
Home and Cleaning Industry
Innovators can create more efficient ways to dispose of pet waste in homes with a focus on don't polluting the environment.
Workshop question
How can your brand incorporate eco-friendly elements in unlikely ways?
Trend signals
Trend signals for Reduced Impact Ownership
Trend score 3.2 out of 10, from popularity 36%, activity 53%, freshness 8%.
Popularity36%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Reduced Impact Ownership trend
5 featured examples from Jun 8 to Jul 27, 2016CategoryLifestyle
Plant-Based Dog Bones
V-dog's 'Breathbones' are Made Without Animal Products, Soy and Gluten
The pet food industry has the opportunity to expand its offerings by incorporating plant-based ingredients and developing vegan-friendly products.
CategoryLifestyle
Potato Pet Chews
Benevo's 'Pawtato Knots' are a Plant-Based Alternative to Rawhide Chews
Businesses in the pet food and treats manufacturing industry can capitalize on the trend towards healthier and safer pet products by developing new plant-based, natural, and aller…
CategoryLifestyle
Dog-Friendly Dehydrated Chips
CocoTherapy Makes Vegetable, Fruit and Coconut Chips for Dogs
The pet food industry can tap into the growing demand for healthy and nutritious pet snacks by creating products with dehydrated, high-quality ingredients.
CategoryLifestyle
Eco-Friendly Pet Waste Pails
This Unit Ensures That Pet Owners Can Dispose of Waste Effectively
Opportunities for companies to design and market innovative solutions for managing and disposing of pet waste effectively.
CategoryLifestyle
Organic Catnip Satchels
West Paw Designs Specializes in Making USDA-Certified Catnip
The pet supplies industry can explore offering more organic and eco-friendly products, such as catnip treats in sustainable packaging and refillable containers
