What is the trend of grain-free pet treats?

Opportunity for creating more grain-free treats for pets, catering to the growing demand for healthier options.

What is the trend of homemade pet treat kits?

Disruptive innovation opportunity in providing pet owners with easy-to-use kits to make homemade treats for their pets.

What is the trend of dessert-inspired pet products?

Innovation potential in developing more dessert-inspired pet treats, expanding the range of indulgent options available for pet owners.

What are the implications for the pet food and treats industry?

Opportunity for pet food companies to expand their product lines with healthier, homemade-like options.

What are the implications for the home baking and kits industry?

Potential for baking and kit companies to tap into the pet market by offering homemade treat kits for pets.

What are the implications for the pet specialty products industry?

Innovation potential for pet specialty brands to create more indulgent dessert-inspired products for pets.

Canine Cheesecake Kits : cakes for dogs

Canine Cheesecake Kits

Nutty Chocolate-Free Canine Treats Image 1

These Grain-Free Cakes for Dogs Come in a Decadent Form

Laura McQuarrie — June 9, 2016 — Lifestyle

References: puppycake

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These cakes for dogs from Puppy Cake provide pet owners with an easy way to spoil their furry friends. The grain-free cake peanut butter and salted caramel mixes include everything needed to prepare a homemade treat from scratch, with hot tap water needed as the only addition.

The two-piece cake is made from a crust of coconut, carob and gelatin, plus a cheesecake top layer that's made with similar wholesome ingredients. The brand notes: "Unlike cakes for people, Puppy Cakes are healthy and safe for your dog," when fed in moderation.

Puppy Cake also makes a variety of dessert-inspired treats for dogs, including chilled Jello-like bone chews, as well as ice cream and cookie mixes.

Trend Themes

Grain-free Pet Treats — Opportunity for creating more grain-free treats for pets, catering to the growing demand for healthier options.
Homemade Pet Treat Kits — Disruptive innovation opportunity in providing pet owners with easy-to-use kits to make homemade treats for their pets.
Dessert-inspired Pet Products — Innovation potential in developing more dessert-inspired pet treats, expanding the range of indulgent options available for pet owners.

Industry Implications

Pet Food and Treats — Opportunity for pet food companies to expand their product lines with healthier, homemade-like options.
Home Baking and Kits — Potential for baking and kit companies to tap into the pet market by offering homemade treat kits for pets.
Pet Specialty Products — Innovation potential for pet specialty brands to create more indulgent dessert-inspired products for pets.

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