Pet-Friendly Peanut Butters

Buddy Budder Makes Natural, Human-Grade Peanut Butter for Dogs

Buddy Budder is a line of peanut butter made specifically for dogs, excluding all hydrogenated oils, palm oil, artificial sugar, salt and sugar substitutes for a safe, simple way to treat beloved members of the household. The Barking Banana variety is a pet-pleasing lickable treat that combines unsalted peanuts with banana, chia seeds and honey.

Bark Bistro Company's Buddy Budder line is now available at Sprouts Farmers Market stores, making the natural, human-grade peanut butter for dogs more accessible. “Sprouts’ dedication to natural, better-for-you products aligns perfectly with our mission to make safe and clean pet wellness accessible to every dog parent," said Tamara Coleman, founder and chief executive officer of Bark Bistro. "It also underscores the growing demand for higher-quality pet nutrition and validates the gap we recognized since day one."

Human-grade Pet Food
Human-grade pet foods create opportunities for brands to venture into premium pet nutrition by offering products fit for human consumption, enhancing trust and safety perceptions among pet owners.
Natural Ingredients in Pet Products
Incorporating natural and recognizable ingredients into pet products responds to consumer demand for transparency and wellness, offering brands a chance to differentiate themselves in a crowded market.
Banana-flavored Pet Treats
The introduction of fruit-flavored pet treats introduces novel taste experiences for pets, appealing to pet owners seeking innovative and nutritious snack options for their animals.

Industries Being Reshaped

Pet Food Manufacturing
The production of innovative and health-focused pet foods opens up opportunities for companies to target health-conscious pet owners looking for high-quality feeding options.
Retail Distribution
Expanding the distribution of specialty pet products into mainstream grocery and wellness stores increases accessibility and aligns with consumer shopping habits.
Natural Wellness Products
The growing interest in natural wellness products provides a platform for brands to expand their pet product lines, catering to a holistic approach to pet health and well-being.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 45%
Activity 59%
Freshness 72%

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