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Integrated Fitness

Existing fitness accessories are accelerated with tracking abilities

Implications - Providing consumers with increased value, brands are debuting fitness products with health-tracking abilities built into their design. This not only helps create more buzz around these products, but has the added selling point of allowing consumers to reduce the overall amount of products needed to meet their fitness and health goals.

Workshop Question - How could you combine your brand's offering with a typical item that your target consumer already owns?
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
106,829 Total Clicks
Aug 16 - Nov 16
Warm
LifestyleHealth
Featured Examples
Medical Fitness-Tracking Headphones - 'Sport Pulse' Special Edition Headphones Send Data to Doctors
SCORE 6.6
Warm 1,450 Clicks Pub: Aug 22, 16
Medical Fitness-Tracking Headphones
'Sport Pulse' Special Edition Headphones Send Data to Doctors
The Jabra Sport Pulse special edition headphones are the outcome of a collaboration between Jabra, the headset manufacturing company, and TrainerMD, an accredited software platform that helps... [More]
Workout-Monitoring Headphones - The Jabra Elite Sport Headset Keeps Track of Heart Rate and More
SCORE 5.3
Warm 785 Clicks Pub: Sep 2, 16
Workout-Monitoring Headphones
The Jabra Elite Sport Headset Keeps Track of Heart Rate and More
It’s one thing to wear a health tracker during workouts, but the Jabra Elite Sport headset looks to help make things a bit more efficient when it comes to hitting the gym. Featuring an in-ear... [More]
AI Fitness-Tracking Sunglasses - The Oakley 'Radar Pace' Sport Sunglasses are Feature-Rich
SCORE 3.5
Mild 1,309 Clicks Pub: Oct 4, 16
AI Fitness-Tracking Sunglasses
The Oakley 'Radar Pace' Sport Sunglasses are Feature-Rich
Created in collaboration between Intel and Luxottica, the Oakley ‘Radar Pace’ sport sunglasses look to enable users to maximize their workout endeavors in an efficient way. The vast... [More]
Keyring Health Trackers - The soltrackr+ Offers Portable Heart Rate and Vitamin Monitoring
SCORE 4.1
Average 232 Clicks Pub: Sep 20, 16
Keyring Health Trackers
The soltrackr+ Offers Portable Heart Rate and Vitamin Monitoring
A California-based company by the name of soltrackr has gone ahead and developed an innovative new health tracker system, dubbed soltrackr+, that is designed to be hooked onto your keyring so that... [More]
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