Category
Lifestyle
Assisted Choices
Trend cluster
Category
Integrated
Fitness
Existing fitness accessories are accelerated with tracking abilities.
4.4
Trend score
Trend
What is the Integrated Fitness trend?
Integrated Fitness: Providing consumers with increased value, brands are debuting fitness products with health-tracking abilities built into their design. This not only helps create more buzz around these products, but has the added selling point of allowing consumers to reduce the overall amount of products needed to meet their fitness and health goals.
Trend themes
Themes within the Integrated Fitness trend
Three behaviours holding the trend together01
Integrated Fitness
Brands are debuting fitness products with health-tracking abilities built into their design to reduce the overall amount of products needed to meet their fitness and health goals.
02
Health Tracking Headphones
Fitness tracking capabilities such as the ability to track your heart rate combined with headphones delivers an efficient and effective accessory for active individuals.
03
Keyring Health Trackers
Developments in health trackers no longer constrain users from achieving accurate health monitoring on-the-go with keyring-size health tracker systems.
Industry implications
What the Integrated Fitness trend means for industry
Where the trend changes the playbookFor
Healthcare and Fitness Wearables
There is a growing need and market for wearable health technologies that integrates fitness with seamless tracking and monitoring capabilities.
For
Sports Technology
Manufacturers and developers continue to innovate sports technology with headphones, glasses, and body-wearable technologies incorporating fitness tracking capabilities that enhance athletes' performance.
For
Wearable Electronics Manufacturing
The demand for smaller, compact, and smarter-designed wearables is increasing, encouraging innovators to develop products like keyring-size health trackers that are practical and give users an effortless experience.
Workshop question
How could you combine your brand's offering with a typical item that your target consumer already owns?
Trend signals
Trend signals for Integrated Fitness
Trend score 4.4 out of 10, from popularity 71%, activity 52%, freshness 8%.
Popularity71%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Integrated Fitness trend
4 featured examples from Aug 22 to Oct 4, 2016CategoryLifestyle
Medical Fitness-Tracking Headphones
'Sport Pulse' Special Edition Headphones Send Data to Doctors
Headphones capable of streaming real-time workout data to Doctor's TrainerMD dashboards presents an opportunity for the healthcare industry to advance its medical diagnoses and tr…
CategoryTech
Workout-Monitoring Headphones
The Jabra Elite Sport Headset Keeps Track of Heart Rate and More
The fitness technology industry can leverage wearable earbuds with health tracking capabilities to enhance the workout experience.
CategoryLifestyle
AI Fitness-Tracking Sunglasses
The Oakley 'Radar Pace' Sport Sunglasses are Feature-Rich
Disruptive innovation opportunity: Merge technology with sportswear and accessories to create smart fitness trackers.
CategoryLifestyle
Keyring Health Trackers
The soltrackr+ Offers Portable Heart Rate and Vitamin Monitoring
The wearable technology industry can capitalize on the trend of developing portable health tracking devices to expand their product offerings and attract health-conscious consumer…
