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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,248 more

Characterized Pet

Dog owners costume their pets to attract attention for diverse campaigns

Implications - Pets on social media attract large amounts of attention, and so brands and owners alike are featuring costumed pets to boost viral appeal. The use of adorned animals attracts substantially more attention and supplies a deeper sense of character to campaigns or initiatives by extending the appeal of pets beyond "cuteness," and into personification.
Workshop Question — With pet owners humanizing their pets, how will emerging trends impacting your consumers be translated to similarly adjacent categories?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
412,535 Total Clicks
Date Range:
May 16 — Jun 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Costumed Cat Photography
Costumed Cat Photography
This Cat Photographer Captures His Pet with Humorous Edited Additions
Hugo Martinez is a self-made cat photographer who has taken the measures to curate an entire online brand for his feline friend, Princess Cheeto. Through this is not the first time a pet-loving... MORE
Pet Samurai Armor
Pet Samurai Armor
Samurai Age Has Created a Line of Armor for Dogs and Cats
A company in Japan called ‘Samurai Age’ has released a collection of samurai armor for pets. The snap-on armor was initially created to keep dogs and cats warm during the change in... MORE
Galactic Dog Parades
Galactic Dog Parades
These Pug Costumes Use Star Wars As Inspiration for This Unusual Dog Event
These pug costumes were featured in a Star Wars-themed canine parade in Portland. Pugs have been an incredibly popular dog breed in recent years, gracing digital screens everywhere in memes, pug-... MORE
Disabled Dog Social Accounts
Disabled Dog Social Accounts
Mrs. Flans' Owner Prompts Those Online to Adopt Rescue Dogs in Need
Mrs. Flans is a half blind and deaf rescue dog who has had much of her life documented on social media—where her lovable nature is revealed to the many Instagram followers who revel in her... MORE
play_circle_filled Lookalike Pet Photoshoots
Lookalike Pet Photoshoots
This Photo Series Matches Dog Owners and Their Canines
In a recent project, Moscow-based photographer Alexander Khokhlov tried to discover the phenomenon of similarities between dogs and their owners in his new ‘Dogs Alike’ project.... MORE
Viral Fashion-Savvy Dogs
Viral Fashion-Savvy Dogs
Tinkerbelle the Dog is an Internet-Famous Model, Actor and Travel Blogger
Although its not uncommon for pet owners to make social accounts for their dogs in order to get them noticed, Tinkerbelle the Dog has accumulated a much higher following than most. With well over... MORE
Costumed Canine Events
Costumed Canine Events
'All Dogs Matter' Planned a Halloween Parade to Promote Its Efforts
‘All Dogs Matter’ is a dog rescue and re-homing non-profit organization that’s based in London, England. Despite having a rather controversial name that’s likely to deter... MORE

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