Dog owners costume their pets to attract attention for diverse campaigns
Implications - Pets on social media attract large amounts of attention, and so brands and owners alike are featuring costumed pets to boost viral appeal. The use of adorned animals attracts substantially more attention and supplies a deeper sense of character to campaigns or initiatives by extending the appeal of pets beyond "cuteness," and into personification.
Workshop Question - With pet owners humanizing their pets, how will emerging trends impacting your consumers be translated to similarly adjacent categories?
Trend Themes
1. Pet Costumes - Owners and brands are featuring costumed pets to boost viral appeal, extending the appeal of pets beyond cuteness.
2. Pet Social Accounts - Documenting pet daily activities and giving them a unique persona appeals to a large audience of pet lovers.
3. Animal-owner Lookalike - Matching pets and their owners in photoshoots during pet activities makes for a more engaging visual experience.
Industry Implications
1. Fashion - Pet fashion is an industry that is continuing to evolve and attract trendy pet owners.
2. Photography - Pet photography is an artistic industry that has created a niche in the market with creative and humorous images of pets.
3. Marketing - The use of pets in marketing is a unique way to appeal to a wider audience using highly shareable images that appear less ad-focused.
