Dog owners costume their pets to attract attention for diverse campaigns
Implications - Pets on social media attract large amounts of attention, and so brands and owners alike are featuring costumed pets to boost viral appeal. The use of adorned animals attracts substantially more attention and supplies a deeper sense of character to campaigns or initiatives by extending the appeal of pets beyond "cuteness," and into personification.
Workshop Question - With pet owners humanizing their pets, how will emerging trends impacting your consumers be translated to similarly adjacent categories?
