Characterized Pet

Dog owners costume their pets to attract attention for diverse campaigns

Implications - Pets on social media attract large amounts of attention, and so brands and owners alike are featuring costumed pets to boost viral appeal. The use of adorned animals attracts substantially more attention and supplies a deeper sense of character to campaigns or initiatives by extending the appeal of pets beyond "cuteness," and into personification.
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
378,579 Total Clicks
May 16 - Jun 17
Warm
MarketingLifestylePetsBranding
Featured Examples
Costumed Cat Photography - This Cat Photographer Captures His Pet with Humorous Edited Additions
SCORE 7.3
Warm 9,471 Clicks Pub: Jun 7, 16
Costumed Cat Photography
This Cat Photographer Captures His Pet with Humorous Edited Additions
Hugo Martinez is a self-made cat photographer who has taken the measures to curate an entire online brand for his feline friend, Princess Cheeto. Through this is not the first time a pet-loving... [More]
Pet Samurai Armor - Samurai Age Has Created a Line of Armor for Dogs and Cats
SCORE 7.4
Warm 2,741 Clicks Pub: Jun 10, 17
Pet Samurai Armor
Samurai Age Has Created a Line of Armor for Dogs and Cats
A company in Japan called ‘Samurai Age’ has released a collection of samurai armor for pets. The snap-on armor was initially created to keep dogs and cats warm during the change in... [More]
Galactic Dog Parades - These Pug Costumes Use Star Wars As Inspiration for This Unusual Dog Event
SCORE 5.8
Warm 1,967 Clicks Pub: May 25, 16
Galactic Dog Parades
These Pug Costumes Use Star Wars As Inspiration for This Unusual Dog Event
These pug costumes were featured in a Star Wars-themed canine parade in Portland. Pugs have been an incredibly popular dog breed in recent years, gracing digital screens everywhere in memes, pug-... [More]
Disabled Dog Social Accounts - Mrs. Flans' Owner Prompts Those Online to Adopt Rescue Dogs in Need
SCORE 5.2
Warm 1,043 Clicks Pub: Nov 1, 16
Disabled Dog Social Accounts
Mrs. Flans' Owner Prompts Those Online to Adopt Rescue Dogs in Need
Mrs. Flans is a half blind and deaf rescue dog who has had much of her life documented on social media—where her lovable nature is revealed to the many Instagram followers who revel in her... [More]
Lookalike Pet Photoshoots - This Photo Series Matches Dog Owners and Their Canines
SCORE 6.2
Warm 399 Clicks Pub: Mar 27, 17
Lookalike Pet Photoshoots
This Photo Series Matches Dog Owners and Their Canines
In a recent project, Moscow-based photographer Alexander Khokhlov tried to discover the phenomenon of similarities between dogs and their owners in his new ‘Dogs Alike’ project.... [More]
Viral Fashion-Savvy Dogs - Tinkerbelle the Dog is an Internet-Famous Model, Actor and Travel Blogger
SCORE 3.1
Mild 1,305 Clicks Pub: Oct 31, 16
Viral Fashion-Savvy Dogs
Tinkerbelle the Dog is an Internet-Famous Model, Actor and Travel Blogger
Although its not uncommon for pet owners to make social accounts for their dogs in order to get them noticed, Tinkerbelle the Dog has accumulated a much higher following than most. With well over... [More]
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