Category
Lifestyle
Assisted Choices
Trend cluster
Category
Characterized
Pet
Dog owners costume their pets to attract attention for diverse campaigns.
4.9
Trend score
Trend
What is the Characterized Pet trend?
Characterized Pet: Pets on social media attract large amounts of attention, and so brands and owners alike are featuring costumed pets to boost viral appeal. The use of adorned animals attracts substantially more attention and supplies a deeper sense of character to campaigns or initiatives by extending the appeal of pets beyond "cuteness," and into personification.
Trend themes
Themes within the Characterized Pet trend
Three behaviours holding the trend together01
Pet Costumes
Owners and brands are featuring costumed pets to boost viral appeal, extending the appeal of pets beyond cuteness.
02
Pet Social Accounts
Documenting pet daily activities and giving them a unique persona appeals to a large audience of pet lovers.
03
Animal-Owner Lookalike
Matching pets and their owners in photoshoots during pet activities makes for a more engaging visual experience.
Industry implications
What the Characterized Pet trend means for industry
Where the trend changes the playbookFor
Fashion
Pet fashion is an industry that is continuing to evolve and attract trendy pet owners.
For
Photography
Pet photography is an artistic industry that has created a niche in the market with creative and humorous images of pets.
For
Marketing
The use of pets in marketing is a unique way to appeal to a wider audience using highly shareable images that appear less ad-focused.
Workshop question
With pet owners humanizing their pets, how will emerging trends impacting your consumers be translated to similarly adjacent categories?
Trend signals
Trend signals for Characterized Pet
Trend score 4.9 out of 10, from popularity 71%, activity 67%, freshness 8%.
Popularity71%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Characterized Pet trend
7 featured examples from May 25, 2016 to Jun 10, 2017CategoryLifestyle
Costumed Cat Photography
This Cat Photographer Captures His Pet with Humorous Edited Additions
Exploring the potential of adding graphic edits to pet photography, creating unique and humorous images.
CategoryLifestyle
Pet Samurai Armor
Samurai Age Has Created a Line of Armor for Dogs and Cats
With the growth of the pet industry, there is a rising demand for innovative, fashionable, and functional pet care products like samurai armor.
CategoryMarketing
Galactic Dog Parades
These Pug Costumes Use Star Wars As Inspiration for This Unusual Dog Event
The demand for innovative and eye-catching costumes for pugs in parades provides a disruptive innovation opportunity for costume designers to create unique outfits.
CategoryLifestyle
Disabled Dog Social Accounts
Mrs. Flans' Owner Prompts Those Online to Adopt Rescue Dogs in Need
Disruptive Innovation Opportunity: Implement virtual adoption services and online platforms for connecting potential pet owners with rescue organizations, making the adoption proc…
CategoryLifestyle
Lookalike Pet Photoshoots
This Photo Series Matches Dog Owners and Their Canines
Opportunity to offer pet owners personalized and creative photoshoot experiences that highlight the bond between them and their beloved animals.
CategoryLifestyle
Viral Fashion-Savvy Dogs
Tinkerbelle the Dog is an Internet-Famous Model, Actor and Travel Blogger
As more and more pet owners create social media profiles for their pets, the pet industry must find ways to capitalize on the trend and offer new and innovative products and servi…
CategoryLifestyle
Costumed Canine Events
'All Dogs Matter' Planned a Halloween Parade to Promote Its Efforts
Non-profit organizations like All Dogs Matter can utilize creative events to raise awareness and engage with potential donors.
