Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

World News Consumer Insights

Adjacent Airline
Airline brands turn to unconventional promos that emphasize value
Implications - As brands across industries move to focus on creating innovative promotional campaigns that captivate consumer attention amid an increasingly cluttered marketing climate, several airlines are launching features and campaigns that contribute to a brand's storytelling efforts while also drawing attention to new services designed with contemporary consumer values in mind. An efficient means of reinforcing brand values in a memorable and highly shareable way, this shift highlights the covert marketing tactics that are necessary when appealing to discerning consumers weary of being marketed to.
Workshop Question — If you were to launch a cross industry campaign, which industry would you collaborate with?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Progressive Prisons
Developments in incarceration help to enhance rehabilitation
Implications - Some argue that the punitive process involved in today's imprisonment often inhibits inmates' personal growth and rehabilitation, forcing them into an environment where they are treated poorly and receive inadequate guidance and treatment. To combat this, some prisons are introducing new processes and concepts -- whether it pertains to the prison's environment, disciplinary processes or new opportunities for inmates to learn and apply new skills -- to improve a prisoner's lifestyle and help them become members of society once again.
Workshop Question
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Patriotic Comfort
Recession-fueled patriotism fueled partly by increased army recruits
Implications - In some countries, patriotism has increased significantly due to the recession; in the UK, army recruits went up 25% from 2008 to 2009. Despite globalization and the embrace of all cultures, patriotism is on the rise, and people are once again eager to flash pride for their countries.
Workshop Question
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fearmusement
Media attention has bred a fascination with nuclear innovations
Implications - Nuclear energy is an innovation that people the world over are both afraid of and intrigued by. With talk of the Middle East and Korea investing in nuclear power, and safety regulation upgrades in the US, thoughts of potentially destructive energies have generated a deep fascination with nuclear energy.
Workshop Question
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Riot Advertorials
Boycotts and protests are serving as a new, unfiltered news source
Implications - As governments in countries like Iran shut down the media and ban Internet access, web-savvy activists are turning to social news networks to deliver the real story firsthand. Advertisers are beginning to capitalize on the protest theme as they recognize the ability to reach a larger audience with a stronger trust factor.
Workshop Question
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Celebrity Babies
The Pitt-Jolie sparked a new baby fascination, that will likely continue
Implications - In 2008, Brad Pitt and Angelina Jolie were the most publicized couple in Hollywood, leading to a $20 million incentive for the first photograph of their babies. This points toward the trend of celebrity by ménage. The next wave of celebrity babies and children will inspire new trends.
Workshop Question
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Quakespiration
China's May earthquake affected the people, as was reflected in various art
Implications - Generally disastrous phenomena like earthquakes are considered tragedies, but China’s earthquake managed to arouse compassion and creativity, as seen in the art forms below. With the use of the internet, natural disasters are helping to bring people together from around the world.
Workshop Question
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Blackouts in Unision
Earth Hour 2008 was the largest voluntary electric power-down in history
Implications - On March 29, 2008, over 50 million people voluntarily shut off their lights for 60 minutes. The WWF Earth Hour initiative had participants in 370 cities in 25 countries turn off all electronics as a collaborative visual statement to express the care people share for the planet.
Workshop Question
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Flickr as News
Web photographers replacing pro photojournalists
Implications - Instead of hiring staff photographers, several leading newspapers and magazines are turning to photo sharing sites like Flickr to obtain their images. Flickr members are the new photojournalists as news and entertainment sources are turning to people who are already there to shoot their photos.
Workshop Question
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends