Now your teacup pooch can go beyond stylish accessory, and can really serve a purpose. The earthquake rescue gear demonstrated at the Security and Safety Trade Expo in Tokyo is custom tailored for your dog, for use in cases of an emergency.

"The rescue jacket for either a pet dog or cat contains an emergency kit and food, for use in a possible disaster, and the price ranges from JPY 28,000 to JPY 50,000," Yahoo News detailed.

Emergency Rescue Gear for Pets
Creating custom-tailored apparel and gear for pets that can serve a purpose in cases of emergency.
Disaster Preparedness for Pets
Integrating emergency kits and food into pet accessories to ensure the safety and well-being of pets during disasters.
Safety and Security Trade Expos
Showcasing innovative products and solutions for emergency preparedness and rescue at security and safety trade expos.

Who This Affects Most

Pet Accessories
Designing and manufacturing pet accessories that combine fashion and functionality for emergency situations.
Disaster Preparedness
Developing products and services that aid in disaster preparedness for pets, such as custom rescue kits and emergency food supplies.
Trade Expos
Providing a platform for companies in the safety and security industry to showcase and promote innovative solutions for emergency situations.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 28%
Freshness 8%