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Google Goes Black For Earth Hour

Remember Blackle?

— March 29, 2008 — Eco
To mark Earth Hour, Google has changed its background to be all black. This is fascinating because it reminds us of Blackle. Last July, a site called 'Blackle' launched a black-background search engine noting that if Google went black, the site could save the world 750 Megawatt-hours per year. Well now Google is black - but only for a day.

The press release notes, "Google users in Canada will notice today that we "turned the lights out" on the Google.ca homepage as a gesture to raise awareness of a worldwide energy conservation effort called Earth Hour. As to why we don't do this permanently - it saves no energy; modern displays use the same amount of power regardless of what they display. However, you can do something to reduce the energy consumption of your home PC by joining the Climate Savers Computing Initiative."
Trend Themes
1. Black Background Trend - With Google going black for Earth Hour, there is an opportunity for businesses to explore the black background trend as a way to save energy and raise awareness for environmental causes.
2. Energy Conservation Efforts - The Earth Hour initiative by Google highlights the growing trend of energy conservation, creating opportunities for businesses to develop innovative solutions that help consumers reduce their energy consumption.
3. Climate Savers Computing Initiative - By joining the Climate Savers Computing Initiative, businesses can contribute to the disruptive innovation in the computing industry that aims to reduce energy consumption and promote sustainability.
Industry Implications
1. Search Engine Industry - The black background trend presents opportunities for search engine companies to differentiate themselves by offering energy-saving features and incorporating environmental awareness into their platforms.
2. Technology Industry - The energy conservation efforts showcased by Google during Earth Hour open up opportunities for technology companies to develop innovative solutions that help consumers reduce their carbon footprint and contribute to a more sustainable future.
3. Environmental Conservation Industry - The Earth Hour initiative and the black background trend highlight opportunities for businesses in the environmental conservation industry to promote their products and services, leveraging the growing consumer demand for eco-friendly solutions.
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