Google's status as the world's most popular search engine is encouraging others to achieve a similar status. Innovations like set-back solving sites, child-safe Google searches and even lyrical search engines are aiming to reinvent the way online searching is designed. With functionality and humor in mind, sites like the public toilet search and this sucks/this rocks platform aim to infuse some online humor.
Even celebrities are recognizing Google's success with self-themed sites from the likes of Beyonce, Kanye West, Mandy Moore and even K-FED. Social media is replacing traditional media, while search engines have dominated over the hands-on research tactics of the past.
The rise of newly created online search engine is the result of Google's massive success. While search engines of past work to reinvent and re-brand themselves, new companies hope to show enough creativity to stand out against the competition.
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