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Cryptic Search Engine Changes

Google's 'Unexplained Phenomenon' Causes UFO Searches

— September 5, 2009 — Marketing
‘Unexplained phenomenon’ is at the top of Google searches. The question is how it got there. Did UFO enthusiasts all get online and seek some alien info, or is Google pulling a massively successful publicity stunt? Today, without any indication of why or for what purpose, Google changed its homepage doodle to include a UFO.

Twitter and Facebook are going crazy with theories about this UFO doodle, which doesn’t seem to correlate with any known anniversary or historic event. When you click on the link, it takes you to a search for ‘unexplained phenomenon.’ Google is already the standard source for finding info on any topic; now it’s showing its ability to shape what people are even searching for.

Most (normal) people have seen a Google doodle at some point. Whether for St. Patrick’s Day, a technologically-related anniversary, or something as mainstream as Christmas (or Hanukkah), Google’s little design nods add some flair to its homepage. Now the ‘unexplained phenomenon’ is simply why does Google have this image on its search? Is Google representing the masses, or leading them?
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