The hip-hop mega star Kanye West has his very own search engine which is powered by Google and Ask. The engine which is called "Search with Kanye West", promises to reward its users with something called "Swag Bucks" which are a sort of digital currency that can be redeemed for goodies such as autographed albums, gift bags, cell phones and turntables. Should Google be worried? I wouldn't think so.
Implications - After all, Google continues to run the show in the search engine department. Sorry Kanye West, your search engine would be cool for a little bit but I'm sticking with Google on this one!