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Futuristic Search-Inspired Mags

Think Quarterly Embodies Google's Spirit of Innovation

— September 1, 2011 — Art & Design
Think Quarterly is the new magazine by Google that is available both online and in print. The second issue of the magazine has just recently been released, which focuses on the creative community and innovation.

Think Quarterly, which was created by The Church of London, is particularly interesting in how it arranges the contents of the publication, offering a map with different ways in which the reader can navigate the articles. Additionally, the articles have keywords such as “social media” highlighted at the top to give readers a sense of what they will be reading.

Implications - Google has dominated the search space but has also taken many different risks in other areas. This spirit of taking risks is what has pushed the company forward. Companies looking to stay ahead of the game should take on projects that extend beyond their industry.
Trend Themes
1. Interactive Magazine Navigation - The use of maps and innovative navigation techniques in magazines provides an opportunity for disruptive innovation in the publishing industry.
2. Contextual Article Content - Highlighting keywords at the top of articles to give readers a sense of what they will be reading opens up possibilities for disruptive innovation in content delivery and personalization.
3. Multi-platform Publication - The combination of online and print editions of magazines like Think Quarterly presents opportunities for disruptive innovation in the media industry by leveraging the strengths of both formats.
Industry Implications
1. Publishing - Publishers can explore innovative ways of interactive navigation and contextual content presentation to attract and engage readers in the rapidly changing digital landscape.
2. Technology - Technology companies can develop tools and platforms that enable interactive and contextual content experiences, providing value to publishers and readers alike.
3. Media - Media companies can capitalize on the benefits of multi-platform publication to reach a wider audience and deliver content in a format that suits their preferences and habits.
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