A search engine, email and now a calendar. Google has found another way to attach itself to your life.
Google's new web-based calendar lets people store appointments, receive reminders and share schedules with other users. It ties directly with Google email, offering to add dates and other information found withing messages.
The system is reportedly very intuitive. For example, a user might type "lunch on Sunday 12pm" into an email, and the calendar will automatically be updated.
Google is fighting off tough competition from rivals Yahoo and Microsoft and seeking new ways to offer value to its users. Yahoo, which has offered an online calendar since 1998, immediately responded by saying it would enhance its own service in the coming months.
It will be interesting to see what other applications and innovations these rivals will offer in their bid to out-do one another.