Duck Duck Go is a brand new search engine that takes searching back to the basics. Claiming that Google has become cluttered over time, Duck Duck Go states that they have made simplicity and accurate search results a top priority for their new search engine system.
For more reasons why Duck Duck Go rocks, check out the site.
Implications - With every new online invention comes a slew of competitors looking to mimic and enhance the first. Duck Duck Go is an example, as it is a website whose concept branches off of Google. Consumers often find such competitive inventions interesting, as they provide a happy medium between something new and familiar.
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