Mr. Britney Spears is now trying to be popular in the world wide web by having its own search engine named "Search with Kevin". Users who search using his engine have a chance to win autographs, CDs, and T-Shirts. This could be the start of the new era in computing. Well, I guess in a bad manner.
Implications - Business-savvy celebrities know that their is value in there fame (and/or infamy) By using their public persona as a brand, they can often attract a large default base of consumers to their products and innovations. Initiatives like this represent an increasingly common trend wherein these public figures hope to cash in on the recognition that their brand comes packaged with.