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Search Engine Ad Revivals

Google Focuses on New Banner Ads with ‘Watch This Space'

— September 20, 2010 — Tech
It’s impossible to surf the net these days without banner ads displaying prominently on nearly every page you visit. For long, these banner ads have been simple images or sometimes basic flash animations that did little to engage the audience.

The recent launch of Google’s ‘Watch This Space’ shows how banner ads are evolving into a creative, captivating aspect of a website. They are working daily to make banner ads smarter, more relevant, more useful and targeted to their audience. Many say banner ads are a dying medium, so if Google can revitalize them, it can mean only great things for web marketers.
Trend Themes
1. Smart Banner Ads - Opportunity for developing banner ads that are smarter, more relevant, and useful to engage the audience.
2. Targeted Advertising - Opportunity to enhance banner ads by targeting specific audiences to improve effectiveness.
3. Creative Banner Ads - Opportunity to create captivating and visually appealing banner ads that stand out from the competition.
Industry Implications
1. Digital Advertising - Opportunity for digital advertising agencies to offer innovative banner ad solutions.
2. Web Design - Opportunity for web designers to incorporate creative and engaging banner ads into their designs.
3. Marketing Technology - Opportunity for marketing technology companies to develop tools and platforms for creating and optimizing banner ads.
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