It’s impossible to surf the net these days without banner ads displaying prominently on nearly every page you visit. For long, these banner ads have been simple images or sometimes basic flash animations that did little to engage the audience.
The recent launch of Google’s ‘Watch This Space’ shows how banner ads are evolving into a creative, captivating aspect of a website. They are working daily to make banner ads smarter, more relevant, more useful and targeted to their audience. Many say banner ads are a dying medium, so if Google can revitalize them, it can mean only great things for web marketers.