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Google's "Feeling Lucky" Button Costs $110 Million

 - Nov 23, 2007   Updated: Apr 8 2011
References: newlaunches
The Google "I'm Feeling Lucky" button costs the company $110 million in revenue the founder says. Because the button takes people directly to result, Google can't show you their ads. Google likes it because they don't want their search engine to become too sterile.

Implications - The addition of the 'Feeling Lucky' button on Google is an example of the fact that all companies, no matter how large or at what point, have room for improvement. The release of this button is cause for much commotion within the blogosphere; however, it is a move that is necessary to Google's status as an iconic company that stays on the cutting edge.