The Google 'Magnifier' blog connects music lovers to new tunes by offering a free song every day. The recently launched project by the search giant also offers an artist of the week selection and a spotlight feature.
The Google Magnifier blog is the company's attempt to break into the music space, and essential, tear consumers away from the iTunes store. The site also allows users to upload songs so it could very well be positioning itself against SoundCloud.
Implications - The digital revolution has created an unprecedented amount of information. Internet users are looking for content curations tools to help them connect strains of knowledge and structure the web in meaningful ways. Companies should tap into this desire and base a marketing initiative around structuring and connecting in a way that is relevant to their business.