Google released a new Google Maps eco-friendly feature that allows users to plan trips with an eco-conscious mind. The Google Maps application would previously allow users to choose different route preferences, such as the quickest path, the path with the least traffic, or a path that avoids motorways. Additionally, the company previously released the ability for users to plan a fuel-efficient path based on gasoline-powered vehicles.
With the new update, drivers can now plan an eco-conscious path around their specific type of transportation. This includes gasoline, diesel, electric, and hybrid power cars, as well as electric bikes and scooters. The map will also inform the driver of how much fuel is expected to be saved on that route vs an alternative, stating information such as "Save 26% petrol by driving 9 more minutes."
The eco-friendly Google Maps feature will now be available in several countries across Europe, whereas it initially rolled out earlier this year in North America.
Image Credit: Google
What Makes This Trend Stand Out
- Eco-friendly Route Planning
- There is a disruptive innovation opportunity for mapping applications to incorporate carbon footprint calculations for transportation to further promote sustainable travel.
- Vehicle-specific Route Planning
- Mapping applications can explore vehicle-specific route planning to optimize trips according to the specific needs of electric, gasoline, diesel, or hybrid vehicles.
- Eco-conscious Transportation Tracking
- Developing and implementing tools and features that allow users to track their carbon impact of traveling can further encourage sustainable transportation choices.
Sectors Adopting This
- Transportation
- The transportation industry can explore sustainable travel options and incorporate eco-friendly features into their services, such as electric bike and scooter rentals.
- Technology
- The tech industry can incorporate sustainability in their products and services, particularly mapping applications, by offering eco-friendly route planning and transportation tracking features.
- Renewable Energy
- As the market for electric vehicles grows, the renewable energy industry can expand their offerings to provide more affordable and sustainable energy solutions for transportation needs.
