Category
World
Layered Getaways
3.8
Trend score
Trend
What is the Flickr as News trend?
Flickr as News: Instead of hiring staff photographers, several leading newspapers and magazines are turning to photo sharing sites like Flickr to obtain their images. Flickr members are the new photojournalists as news and entertainment sources are turning to people who are already there to shoot their photos.
Trend themes
Themes within the Flickr as News trend
Three behaviours holding the trend together01
Crowdsourced Photography
Companies are turning to the photo sharing platform, Flickr, and sourcing images directly from its members rather than professional photographers to both save money and offer a wider range of images.
02
User-Generated Content for Marketing
Flickr is being tapped by companies like Urban Outfitters to create user-generated content for marketing purposes and offer free advertising as well as learn more about their customers.
03
Web 2.0 Astronomy
Recreational astronomy and photography have been taken to the next level through platforms like Flickr, where people can share images, offer instructions and inspire others.
Industry implications
What the Flickr as News trend means for industry
Where the trend changes the playbookFor
Photography
Professional photographers are being replaced by amateur photographers sharing images on Flickr, leading to lower costs and wider range of images for media organizations and companies to use.
For
Marketing
Brands and companies like Urban Outfitters can use user-generated content on Flickr for marketing purposes, offering free advertising and valuable market research.
For
Astronomy
Web 2.0 has taken recreational astronomy to the next level through platforms like Flickr, where users can easily share images, offer instructions and inspire others to participate in this hobby.
Trend signals
Trend signals for Flickr as News
Trend score 3.8 out of 10, from popularity 26%, activity 80%, freshness 8%.
Popularity26%
Activity80%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Flickr as News trend
9 featured examples from Feb 10 to Aug 17, 2008CategoryTech
Northern Lights Timelapse + Flickr Photos
The photography industry can leverage the popularity of capturing the Northern Lights to create new products and services.
CategoryLifestyle
Flickr as News
Best Photos of Euro 2008, Spain vs Germany Finale
Traditional media outlets are increasingly leveraging user-generated content to reduce costs, opening up opportunities for new and innovative forms of journalism.
CategoryTech
Trend Hunting on Flickr
Trendspotters Photo Pool
Social media engagement and advertising will continue to play an important role in creating and capitalizing on trends.
CategoryPop Culture
Fire Photography on Flickr
California Wildfires Coverage
The photography industry should explore partnerships with online platforms to support and showcase user-generated content, leveraging the rise of citizen photojournalism.
CategoryLifestyle
Fan Photos on Flickr
Tour de France 2008
Disruptive innovation opportunity: Develop advanced camera features like enhanced zoom capabilities or low-light performance to cater to the photography demands of enthusiasts.
CategoryTech
Savvy Flickr Use for Marketing
Urban Outfitters Flickr Pool
Retailers can leverage user-generated content platforms to enhance brand engagement and understanding of customer preferences.
CategoryTech
Amazing July 4 Fireworks
Independence Day on Flickr
Disruptive innovation opportunity: Develop advanced camera technologies or techniques that enhance the quality and ease of capturing fireworks photography.
CategoryArt & Design
Disassembled Household Appliances
Brittny Badger Flickr Set
The art and design industry can explore new possibilities and inspiration by incorporating the concept of disassembled household appliances into their work.
CategoryPop Culture
Global Landing Videos
Flights on Flickr
The travel and tourism industry can harness this trend to market destinations and experiences.
