Web photographers replacing pro photojournalists
Implications - Instead of hiring staff photographers, several leading newspapers and magazines are turning to photo sharing sites like Flickr to obtain their images. Flickr members are the new photojournalists as news and entertainment sources are turning to people who are already there to shoot their photos.
Trend Themes
1. Crowdsourced Photography - Companies are turning to the photo sharing platform, Flickr, and sourcing images directly from its members rather than professional photographers to both save money and offer a wider range of images.
2. User-generated Content for Marketing - Flickr is being tapped by companies like Urban Outfitters to create user-generated content for marketing purposes and offer free advertising as well as learn more about their customers.
3. Web 2.0 Astronomy - Recreational astronomy and photography have been taken to the next level through platforms like Flickr, where people can share images, offer instructions and inspire others.
Industry Implications
1. Photography - Professional photographers are being replaced by amateur photographers sharing images on Flickr, leading to lower costs and wider range of images for media organizations and companies to use.
2. Marketing - Brands and companies like Urban Outfitters can use user-generated content on Flickr for marketing purposes, offering free advertising and valuable market research.
3. Astronomy - Web 2.0 has taken recreational astronomy to the next level through platforms like Flickr, where users can easily share images, offer instructions and inspire others to participate in this hobby.
9 Featured
79,289 Total Clicks
Date Range:
Feb 08 — Aug 08
Trending:
Hot
Consumer Insight Topics:
