Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

ADDMINIMAL's Naughty Campaign Against Chalga in Bulgaria

 - Jun 19, 2009
References: addminimal &
This provocative protest photo set by ADDMINIMAL represents a backlash on pop culture and specifically the chalga culture in Bulgaria.

In Bulgaria, the term ‘chalga’ is used to refer to the pop folk culture that originally brought together a number of gypsy and flamenco traditions but has since expanded to include rap, hip-hop and global pop culture.

To ADDMINIMAL, chalga is for the masses and is a retrogressive form of cultural expression. Judging from the typography stickers and concise captions that accompany these provocative photos, their position that chalga sucks is made abundantly clear.