Blackouts in Unision

Global Participation in Earth Hour 2008 — Earth Hour 2008 was the largest voluntary electric power-down in history with over 50 million people voluntarily shutting off their lights for 60 minutes in 370 cities in 25 countries, indicating a growing global awareness of the importance of environmentalism.

Corporate Participation in Earth Hour 2008 — Major corporations such as Fairmont Royal York Hotel and McDonald's joined in Earth Hour 2008 to demonstrate their corporate responsibility and commitment to environmentalism, creating potential disruptive innovation opportunities in sustainable business practices.

Youth-led Earth Hour Participation — Students in Maxwell Secondary School in Malaysia were inspired by the Earth Hour message and started spreading the awareness in their community and school, indicating a growing youth-led movement for environmentalism and potential disruptive innovation opportunities in sustainable education.

Hospitality — Participation by hotels such as Fairmont Royal York Hotel and restaurants serves as an opportunity for the hospitality industry to implement sustainable business practices and attract environmentally-conscious customers.

Corporate Social Responsibility — Earth Hour 2008 serves as a global event that encourages major corporations to publicly demonstrate their commitment to social responsibility and sustainability.

Education — Youth-led participation in Earth Hour 2008 highlights the importance of sustainable education and potentially disruptive innovations in sustainable education practices.