Category
Lifestyle
Assisted Choices
Trend cluster
Category
Blackouts in
Unision
Earth Hour 2008 was the largest voluntary electric power-down in history.
3.0
Trend score
Trend
What is the Blackouts in Unision trend?
Blackouts in Unision: On March 29, 2008, over 50 million people voluntarily shut off their lights for 60 minutes. The WWF Earth Hour initiative had participants in 370 cities in 25 countries turn off all electronics as a collaborative visual statement to express the care people share for the planet.
Trend themes
Themes within the Blackouts in Unision trend
Three behaviours holding the trend together01
Global Participation in Earth Hour 2008
Earth Hour 2008 was the largest voluntary electric power-down in history with over 50 million people voluntarily shutting off their lights for 60 minutes in 370 cities in 25 countries, indicating a growing global awareness of the importance of environmentalism.
02
Corporate Participation in Earth Hour 2008
Major corporations such as Fairmont Royal York Hotel and McDonald's joined in Earth Hour 2008 to demonstrate their corporate responsibility and commitment to environmentalism, creating potential disruptive innovation opportunities in sustainable business practices.
03
Youth-Led Earth Hour Participation
Students in Maxwell Secondary School in Malaysia were inspired by the Earth Hour message and started spreading the awareness in their community and school, indicating a growing youth-led movement for environmentalism and potential disruptive innovation opportunities in sustainable education.
Industry implications
What the Blackouts in Unision trend means for industry
Where the trend changes the playbookFor
Hospitality
Participation by hotels such as Fairmont Royal York Hotel and restaurants serves as an opportunity for the hospitality industry to implement sustainable business practices and attract environmentally-conscious customers.
For
Corporate Social Responsibility
Earth Hour 2008 serves as a global event that encourages major corporations to publicly demonstrate their commitment to social responsibility and sustainability.
For
Education
Youth-led participation in Earth Hour 2008 highlights the importance of sustainable education and potentially disruptive innovations in sustainable education practices.
Trend signals
Trend signals for Blackouts in Unision
Trend score 3.0 out of 10, from popularity 57%, activity 27%, freshness 8%.
Popularity57%
Activity27%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Blackouts in Unision trend
9 featured examples from Feb 1 to Mar 29, 2008CategoryEco
Earth Hour 2008
Kuala Lumpur, Malaysia (Guerrilla School Story)
Opportunities for businesses to develop eco-friendly products or services that support individual and community efforts to protect the environment.
CategoryEco
World Shuts Light Off for the Environment
Earth Hour
The push for sustainable energy consumption during Earth Hour highlights the need for innovative energy management solutions in various industries, such as residential, commercial…
CategoryLifestyle
Earth Hour 2008
Times Square Shuts off Billboards
The energy industry has opportunities to innovate and develop new energy-saving solutions in line with growing consumer and corporate concerns over energy consumption.
CategoryEco
Participating in Earth Hour
Fairmont Royal York Hotel
Hotels and restaurants can participate in Earth Hour by implementing energy-saving measures and offering eco-friendly services to guests.
CategoryEco
Earth Hour: Hawaii
Pearl Harbor Residences Will Go Dark
The renewable energy industry can provide eco-friendly power generators for public buildings participating in Earth Hour.
CategoryEco
Earth Hour 2008
Dark Sky Week In Harmony, Florida
Opportunity for hotels and restaurants to offer special packages and menus for Dark Sky Week and Earth Hour events.
CategoryTech
Canada's Green Commitment
Earth Hour 2008
As the public continues to embrace sustainable living, there is a growing need for renewable energy companies to expand their reach and improve efficiency to meet the demand.
CategoryEco
Earth Hour 2008
Germany
Hotels and restaurants can create unique dining experiences by serving dinners by candlelight and promoting Earth Hour participation.
CategoryEco
Earth Hour 2008
Sydney, Australia
Disruptive innovation opportunity: Embrace emerging technologies to amplify their reach and influence in driving environmental change.
