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Blackouts in Unision

Earth Hour 2008 was the largest voluntary electric power-down in history

Implications - On March 29, 2008, over 50 million people voluntarily shut off their lights for 60 minutes. The WWF Earth Hour initiative had participants in 370 cities in 25 countries turn off all electronics as a collaborative visual statement to express the care people share for the planet.

SCORE 3.3

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Activity

Freshness

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6 Examples, 0 Related: 19,970 Total Clicks

Date Range: Feb 08 - Sep 08

Trending: Mild

Consumer Insight Topics: World World News Eco Social Good Activism

Featured Examples

Earth Hour 2008 - Kuala Lumpur, Malaysia (Guerrilla School Story)

SCORE 4

Mild 3,682 Clicks Pub: Mar 29, 08

Earth Hour 2008

Kuala Lumpur, Malaysia (Guerrilla School Story)

The message of Earth Hour 2008 is that helping earth starts with us as individuals. Turning the lights off at our own home for one hour sends a message that small acts of awareness, no matter how insignificant,… [More]

World Shuts Light Off for the Environment - Earth Hour

SCORE 3.7

Mild 3,125 Clicks Pub: Feb 1, 08

World Shuts Light Off for the Environment

Earth Hour

Hereâ€™s your chance to take action and show the leaders of the world that you care and are deeply concerned about the wellbeing of our planet. All it takes is one hour of your time and doesnâ€™t require… [More]

SCORE 4.1

Average 3,252 Clicks Pub: Mar 28, 08

Earth Hour 2008

Times Square Shuts off Billboards

On Saturday, March 29th, from 8:00 to 9:00 pm, millions of people world-wide will be celebrating Earth Hour. Participants will shut off lights and TVs, and go dark for the event, which is in support… [More]

Google Goes Black For Earth Hour - Remember Blackle?

SCORE 2.7

Mild 3,528 Clicks Pub: Mar 29, 08

Google Goes Black For Earth Hour

Remember Blackle?

To mark Earth Hour, Google has changed its background to be all black. This is fascinating because it reminds us of Blackle. Last July, a site called 'Blackle' launched a black-background search engine… [More]

Participating in Earth Hour - Fairmont Royal York Hotel

SCORE 2.7

Mild 3,081 Clicks Pub: Mar 27, 08

Participating in Earth Hour

Fairmont Royal York Hotel

Just a reminder that Earth Hour is coming up this Saturday. If you're not sure what that is, read our previous article, embedded below. For those who aren't aware, it could come as a shock if the lights… [More]

Earth Hour: Hawaii - Pearl Harbor Residences Will Go Dark

SCORE 2.8

Mild 3,302 Clicks Pub: Mar 27, 08

Earth Hour: Hawaii

Pearl Harbor Residences Will Go Dark

Over 5,500 residential units at Schofield Barracks and 2,000 at Hickam Air Force Base in Honolulu, Hawaii will go dark Saturday night. Both bases will sponsor family movie nights with projectors powered… [More]