Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Quakespiration
China's May earthquake affected the people, as was reflected in various art.
3.5
Trend score
Trend
What is the Quakespiration trend?
Quakespiration: Generally disastrous phenomena like earthquakes are considered tragedies, but China’s earthquake managed to arouse compassion and creativity, as seen in the art forms below. With the use of the internet, natural disasters are helping to bring people together from around the world.
Trend themes
Themes within the Quakespiration trend
Three behaviours holding the trend together01
Disaster Preparedness for Pets
Designers should consider creating functional and fashionable products such as emergency apparel for pets with built-in survival kit to accommodate pet owners’ needs during natural disasters.
02
Mobile Alerts for Natural Disasters
Developers can create apps that can elicit disaster warnings to phones to make them an all-encompassing tool that no consumer can afford to be without especially for those living in natural disaster-prone areas.
03
Artistic Expression after a Natural Disaster
In the wake of natural disasters, designers and artists can create products showcasing art that reflects a country's culture to raise money and awareness for the victims and bring people together.
Industry implications
What the Quakespiration trend means for industry
Where the trend changes the playbookFor
Pet Industry
Pet product manufacturers can create functional emergency apparel and gear for pets, together with a disaster survival kit.
For
Mobile Technology
Mobile technology companies and software developers can create applications to provide natural disaster warnings for phones to save lives.
For
Art and Design
Artists and designers can create products to raise money and awareness for the victims of natural disasters and convey a country's culture through their art.
Trend signals
Trend signals for Quakespiration
Trend score 3.5 out of 10, from popularity 49%, activity 47%, freshness 8%.
Popularity49%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Quakespiration trend
8 featured examples from Oct 19, 2007 to Jul 31, 2008CategoryWorld
Earthquake Weddings
Photos in the Wake of the China Quake
The photography industry can adapt to the emotional needs of individuals including weddings and other special moments affected by natural disasters.
CategoryPop Culture
Exposing Humanity Through Photos
Images of China's Earthquake
Disruptive innovation opportunities in photojournalism to capture the raw essence of humanity in times of crisis.
CategoryWorld
Controversial Earthquake Fashion Photos
Chinese Magazine Closed After Racy Rubble Pics
The controversial earthquake fashion photos highlight the potential for artists and photographers to push boundaries and challenge conventional norms within the fashion industry.
CategoryUnique
Emergency Couture For Dogs
Earthquake Rescue Apparel
Designing and manufacturing pet accessories that combine fashion and functionality for emergency situations.
CategoryWorld
Collapsible Earthquake Helmet
Tatamet
Creating protective gear specifically for natural disasters.
CategoryTech
Earthquake Warnings Via Cell Phone
Japan's Mobile Safety
Telecommunication companies can explore collaborations with government warning systems to develop and enhance smartphone capabilities for receiving and transmitting emergency aler…
CategorySocial Good
Pandas for Tragedy Relief
YOKA SC for China Earthquake
Fashion brands can collaborate and release limited edition products for relief support.
CategoryLifestyle
Disaster Baby Naming
Chinese Earthquake Names
Opportunity for brands to create unique baby name-inspired products or services that resonate with parents seeking distinctive choices.
