Football games. Motorcycle rides. Construction sites. These are the activities that Americans think of when they think of helmets. This is what makes the following Japanese product so unique - a collapsible earthquake helmet. Tatamet helmets are made to protect people from the very real threat of a massive earthquake.
Implications - The constant threat of natural disasters offers designers a seemingly endless opportunity for novelty products meant to safeguard the populace. Earthquake shelters, helmets and pop-up tents are just some of the protective innovations this niche has yielded. To cater to this niche, designers must release functional creations with an unusual aesthetic for maximum exposure on the viral Web.