The 'Shellmet' helmet has been designed by the TBWA\Hakuhodo’s creative team and Koushi Chemical Industry Co as a piece of safety equipment that showcases an oceanic form.
The helmet is designed in a range of fashionable yet minimalist colors and is crafted using Shellstic material, which is a blend of discarded shells along with recycled plastic. The final product is a protective piece of gear perfect for cyclists and adventurers, while also prioritizing a stylish design.
The 'Shellstic' helmet is set to be made available for purchase in March 2023 and takes a decidedly more eco-friendly approach to an essential piece of safety equipment. The helmet is rated to be stronger and more resilient than other alternatives on the market thanks to the Shellstic material.
Why This Trend Is Growing
- Eco-friendly Safety Gear
- The use of sustainable materials in safety equipment presents an opportunity for disruptive innovation in the industry.
- Minimalist Design
- The trend towards minimalism in design can be applied to safety gear, creating a balance between style and functionality.
- Oceanic-inspired Aesthetics
- Designing safety gear with oceanic themes creates a unique selling point and appeals to adventure and nature enthusiasts.
Industries Being Reshaped
- Cycling Industry
- Companies in the cycling industry can capitalize on the trend towards eco-friendly and stylish safety gear to attract customers.
- Adventure Sports Industry
- The use of oceanic-inspired aesthetics in safety gear presents a disruptive innovation opportunity in the adventure sports industry.
- Sustainable Manufacturing Industry
- The use of recycled materials in safety gear manufacturing presents a disruptive innovation opportunity for companies in the sustainable manufacturing industry.
