Boycotts and protests are serving as a new, unfiltered news source
Implications - As governments in countries like Iran shut down the media and ban Internet access, web-savvy activists are turning to social news networks to deliver the real story firsthand. Advertisers are beginning to capitalize on the protest theme as they recognize the ability to reach a larger audience with a stronger trust factor.
Trend Themes
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Global Political Activism — Political activists from around the world are now able to travel and join large social unrest events, leading to both violent and non-violent political activism. Opportunities for companies who can cater to this growing trend, such as travel-related businesses and security firms.
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Protest Media Coverage — The rise of media sharing and the Internet has increased public interest and involvement dramatically in international events, leading to a greater importance to comprehensive media coverage. Opportunities for companies who can provide multi-format news delivery service to international media companies.
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Social Media Protests — Social media channels like Twitter encourage individuals to take action on social and political issues, leading to an increasing role in our understanding of world events. Opportunities for companies who can provide social media analytics to track and report on sentiment analysis of specific events or issues.
Industry Implications
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Travel — The rise of global political activism has increased travel and mobility, leading to opportunities for travel-related businesses to capitalize on the trend.
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Media — Comprehensive media coverage of international events has become more important with the rise of social media and citizen journalism, leading to opportunities for multi-format news delivery service providers.
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Social Media Analytics — Social media channels have become important in our understanding of world events, leading to opportunities for companies who can provide social media analytics to track and report on sentiment analysis of specific events or issues.
14 Featured, 78 Examples:
3,872,281 Total Clicks
Date Range:
Feb 09 — Dec 09
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