Category
World
Layered Getaways
Trend cluster
Category
Shareable
Hospitality
Hospitality brands are enhancing word of mouth through social media.
5.0
Trend score
Trend
What is the Shareable Hospitality trend?
Shareable Hospitality: With many Millennial consumers viewing shareability as a main selling point when investing in experiences, forward-thinking hospitality brands are introducing amenities and features centered on such types of engagement, whether in the form of communal accommodations or social media-enabled stays. This progression demonstrates that with the service and hospitality industry facing ongoing disruption, more established brands are tasked with investing in the overall value of experiences offered in order to appeal to Millennials and other hard to reach demographics.
Trend themes
Themes within the Shareable Hospitality trend
Three behaviours holding the trend together01
Shareable Hospitality
Millennial consumers view shareability as a main selling point when investing in experiences and hospitality brands are introducing amenities and features centered on such types of engagement
02
Mobile-Connected Hospitality
Hospitality brands are leveraging mobile applications to offer unparalleled convenience to their patrons through remotely controlled room facilities and interactive city guides.
03
Experiential Hospitality
Hospitality brands are designing creative spaces and accommodation options that cater to the needs and desires of the Millennials who prefer interactive and communal experiences.
Industry implications
What the Shareable Hospitality trend means for industry
Where the trend changes the playbookFor
Hospitality
Established hospitality brands must invest in the overall value of experiences offered in order to appeal to Millennials and other hard-to-reach demographics.
For
Social Media
Hospitality brands are enhancing word of mouth through social media to appeal to the digitally-savvy Millennial demographic.
For
Travel
Hospitality brands are improving the travel experience by leveraging technology and innovative design.
Workshop question
How can you uplevel your social media presence in order to generate more buzz around your brand?
Trend signals
Trend signals for Shareable Hospitality
Trend score 5.0 out of 10, from popularity 73%, activity 69%, freshness 8%.
Popularity73%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Shareable Hospitality trend
6 featured examples from Nov 9, 2015 to Nov 16, 2016CategoryWorld
Experiential Hotel Hybrids
This Hotel Fuses With the Format of Hostels to Target Millennials
Hotels can adopt the concept of experiential hotel hybrids to attract Millennials and differentiate themselves in the competitive hospitality industry.
CategoryWorld
Hyper-Connected Hotels
This Integrated Hotel Was Designed to Target the Millennial Demographic
The hospitality industry can capitalize on the trend of interactive accommodations to attract and engage Millennial travelers.
CategoryWorld
App-Connected Hotel Rooms
The 'Cityhub Hotel' Lets You Control Room Functions Through an App
Hotels can embrace app-connected features not just to enhance guest experiences, but also to streamline operations and improve efficiency.
CategoryMarketing
Creative Airline Listings
Lufthansa Airbnb Listings are Aiming to Increase Flight Bookings
The Lufthansa Airbnb listings present a disruptive innovation opportunity for airlines to revolutionize their marketing strategies and attract new customers.
CategoryWorld
Snapchat Rewards Program Filters
Hospitality Group Starwood Has Launched a Series of Geofilters
Hospitality industry can leverage Geofilter marketing on Snapchat to strengthen their loyalty programs and engage customers.
CategoryWorld
Branded Airline Geofilters
Virgin America's Geofilter Frames Selfies with Tinted Airplane Windows
The airline industry has the opportunity to utilize branded geofilters on social media to create a unique brand image and increase brand awareness.
