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Shareable Hospitality

Hospitality brands are enhancing word of mouth through social media

Implications - With many Millennial consumers viewing shareability as a main selling point when investing in experiences, forward-thinking hospitality brands are introducing amenities and features centered on such types of engagement, whether in the form of communal accommodations or social media-enabled stays. This progression demonstrates that with the service and hospitality industry facing ongoing disruption, more established brands are tasked with investing in the overall value of experiences offered in order to appeal to Millennials and other hard to reach demographics.
Workshop Question — How can you uplevel your social media presence in order to generate more buzz around your brand?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
110,553 Total Clicks
Date Range:
Nov 15 — Nov 16
Trending:
Warm

Featured Examples

Experiential Hotel Hybrids
Experiential Hotel Hybrids
This Hotel Fuses With the Format of Hostels to Target Millennials
The French multinational company ‘AccorHotels’ is collaborating with ‘Jo&Joe’ in order to create a co-living experiential hotel that seeks to accommodate Millennial... MORE
Hyper-Connected Hotels
Hyper-Connected Hotels
This Integrated Hotel Was Designed to Target the Millennial Demographic
The integrated hotel ‘M Social’ in Singapore was designed by Philippe Starck in response to the cheaper travel options that Millennial demographics opt for. With the popularity of... MORE
App-Connected Hotel Rooms
App-Connected Hotel Rooms
The 'Cityhub Hotel' Lets You Control Room Functions Through an App
The Cityhub Hotel provides the modern traveler with unique services that fill all of one’s possible needs. The Amsterdam hotel is a budget-friendly accommodation where guests are encouraged to... MORE
Snapchat Rewards Program Filters
Snapchat Rewards Program Filters
Hospitality Group Starwood Has Launched a Series of Geofilters
In order to bring attention to their loyalty program, hospitality group Starwood has begun experimenting on Snapchat with a series of Geofilters. The playful Geofilters include designs that say... MORE
Creative Airline Listings
Creative Airline Listings
Lufthansa Airbnb Listings are Aiming to Increase Flight Bookings
The Lufthansa Airbnb listings are aiming to increase flight bookings for the airline. With the recent decline in flight ticket sales in Europe with the Brexit vote and terror attacks, Lufthansa is... MORE
Branded Airline Geofilters
Branded Airline Geofilters
Virgin America's Geofilter Frames Selfies with Tinted Airplane Windows
Virgin America has come to be known as a young and hip airline and continues to put this image forth with its newest travel filter for Snapchat. The branded Snapchat geofilter is designed to put a... MORE

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