The 'Beebnb' references brand 'Airbnb' in its name due to the fact that it is marketed as a sort of hotel for bees.
The unique contraption is sold along with a six pack of natural juices that were made with fresh fruit. Rather than being required to throw the boxes away after they are no longer used to hold the bottles, the Beebnb box has another function. Users can simply cut up wide straws, stack them in the boxes and hang them up outside -- with the resulting contraption functioning as a bee home that resembles the ones they make for themselves.
The Beebnb is a small but important project as bee populations around the world continue to dwindle. The product empowers individuals to do their part in helping to prevent the loss of bees, as the consequences for such an event would be catastrophic for humankind.