Brands are seeking to harness the benefits of distracted fidgeting
Implications - With the need for multitasking at work and in personal lives on the rise, consumers are increasingly distracted and bear more stress as a result. Brands are harnessing the physical expressions of distracted behavior in order to enhance the focus of workers, resulting in increased productivity and short-term decreases in anxiety. This pattern is a reactionary response to the expanding responsibilities that consumers have, as well as the increasing number of platforms through which those responsibilities must be realized.
Workshop Question - How can you alleviate the productivity guilt of the modern consumer?
Trend Themes
-
Functional Fidgeting — Brands are utilizing physical expressions of distracted behavior to enhance the focus of workers.
-
Adult-oriented Fidget Toys — New luxury fidget toys are being created to offer a more adult-oriented and sophisticated version.
-
Education Through Fidgeting — Fidget toys are incorporating elements of education to offer a visual experience for the user.
Industry Implications
-
Office Supplies — The trend of functional fidgeting paves the way for producers of office supplies to innovate and expand their product lines.
-
Toy Manufacturing — The increasing demand for adult-oriented fidget toys creates a new market for toy manufacturers to explore.
-
Education — The education sector can look into incorporating fidget toys into their curriculums to provide their students with tactile and interactive experiences.
5 Featured, 37 Examples:
437,132 Total Clicks
Date Range:
Sep 16 — May 17
Trending:
Hot
Consumer Insight Topics:
