Category
Lifestyle
Assisted Choices
Trend cluster
Category
Contextual
Display
High-tech retail displays provide interaction and context.
5.1
Trend score
Trend
What is the Contextual Display trend?
Contextual Display: Interactive, high-tech retail displays are being adopted by brands looking to increase engagement in-store. Offering cues on how products can be used, and information not provided on the product itself, this approach to display provides both an entertaining and informational experience for the modern shopper.
Trend themes
Themes within the Contextual Display trend
Three behaviours holding the trend together01
Interactive Retail Displays
Incorporating interactive technology in retail displays to increase in-store engagement and information provided to modern shoppers.
02
In-Store Customer Engagement
Using interactive retail displays, pop-up shops, and more to encourage in-store product interaction, and build long term consumer relationships.
03
Multisensory Shopping Experiences
Using new retail technology to elevate the shopping experience from static to multisensory, encouraging customer engagement and in-store footfall.
Industry implications
What the Contextual Display trend means for industry
Where the trend changes the playbookFor
Retail
Interactive retail displays offer opportunities for business professionals in the retail industry to provide enhanced in-store experiences.
For
Beauty
Providing in-store makeup stations that allow customers to test products, providing interactive tutorials.
For
Luxury
Collaborating with designers or pop-up stores, offering interactive retail displays as an effective way to promote luxury or unique products.
Workshop question
Where can you take a more contextual approach in your branding in order to demonstrate purpose and value to consumers?
Trend signals
Trend signals for Contextual Display
Trend score 5.1 out of 10, from popularity 83%, activity 61%, freshness 8%.
Popularity83%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Contextual Display trend
6 featured examples from May 19, 2016 to Mar 16, 2017CategoryMarketing
Interactive Christmas Retail Displays
This Display Tells a Story and Promotes Customer Engagement
The retail industry can capitalize on the trend of interactive displays to create memorable shopping experiences and drive sales.
CategoryFashion
Interactive Jewelry Activations
BaubleBar Has Opened Two Pop-Up Stores in New York City
Jewelry retailers can incorporate immersive and interactive displays into their stores to create a memorable customer experience and drive sales.
CategoryMarketing
In-Store Makeup Stations
Make Up For Ever's New Flagship Store Features Go Pro Make Up Stations
The introduction of interactive beauty stations in Make Up For Ever's flagship store opens up disruptive innovation opportunities for beauty retailers to enhance customer engageme…
CategoryMarketing
Smart Beer Kiosks
The Beer Store's 'Beer Wall' Now Lives on as a Dynamic Digital Display
Implementing digital retail displays and tablet kiosks in brick and mortar locations to engage customers and collect data.
CategoryBusiness
Interactive Smartwatch Displays
This Display for the GO Sport Smartwatch is a Hands-On Experience
Retailers can leverage interactive displays to attract customers and enhance the in-store shopping experience.
CategoryMarketing
Narrative Sneaker Displays
PERCH Interactive's Shoe Shelving Offers Performance Feature Info
PERCH Interactive's interactive retail displays offer an opportunity for retailers to provide personalized product information and immersive marketing experiences.
