Chanel surprised many of its fans by opening a new pop-up boutique in Rome. The temporary fashion space is located in the heart of Via del Babuino and is inspired by Gabrielle "Coco" Chanel and her ability to fuse the feminine with the masculine.
The boutique is set up into two sections. The first features ready-to-wear handbags, accessories, shoes and watches which emphasizes the brand's focus on fashion. The second space specializes in beauty and features a myriad of cosmetic products. The interior boasts blank white walls which are then adorned with luxurious Chanel products.
The cozy boutique is also extended in to the back of the building and has a courtyard with orange-colored walls. The courtyard overlooks a fountain as well as a hundred-year old wisteria.