The new Acne Studios flagship store is located on Madison Avenue in New York City and is the brand's largest retail space yet.
The space has a very apparent theme as the primary colors it uses are gold and black – with the gold decorating the walls and shelves and the black appearing in the form of asphalt floors and pillars. The pillars and floors are embellished with semi-precious stones, an over-the-top yet effective method of ensuring that customers feel as though they are entering a luxurious retail space. The decor in the store is minimal, with glass display cases and sculptural stools decorating the rest of the space.
The newest Acne Studios flagship is able to effectively communicate its opulence and the designer quality of the clothes the brand offers.