There's no place that knows the value of space like New York City, which is why Nixon's newest watch shop in SoHo takes up only 278 square feet.
After setting up shop in global cities like London and Paris, Nixon finally decided to make the move to America. This small-scale watch shop boasts a design with an emphasis on horizontal lines that are meant to mimic the rhythm of ocean waves. This intention can be seen in sculptural features inside the retail shop. As watches are the brand's focus, there is an artful watch display that can be seen from the street that features the accessories on pedestals that are partially submerged in an aqua-colored tank.
What's Driving This Trend
- Compact Retail
- As urban spaces become increasingly limited, there is a trend towards the creation of smaller, more efficient retail spaces.
- Emphasis on Design
- Design is becoming increasingly important in smaller retail spaces, as it helps to create an immersive and engaging customer experience.
- Specialized Retail
- There is a trend towards specialized retail stores, offering a focused selection of high quality products and services.
Who This Affects Most
- Watch Retail
- Smaller retail spaces offer opportunities for watch retailers to create a high-touch, immersive customer experience.
- Fashion Retail
- The emphasis on design in smaller retail spaces presents opportunities for fashion retailers to distinguish themselves from competitors through unique and innovative store designs.
- Luxury Retail
- Smaller, specialized retail spaces offer luxury retailers the ability to curate a high-end shopping experience, with a focus on personalized service and attention to detail.
