SAMPLE CONSUMER INSIGHTS - Subscribe to access 7,661 more

Fetishized Tech

Consumers have turned the forms of devices and tech into commodities

Implications - The stated purpose of most technology is to serve some sort of function (like accessing the internet or communicating an idea.) However, modern consumer obsession with technology has shifted to the point where the items themselves hold value as commodities and symbols. Savvy businesses can thus uncover ways to sell technology qua technology through presentation and aesthetic.

Workshop Question - How could you market your brand's offering as something purely aesthetic?
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
133,374 Total Clicks
Dec 15 - Nov 16
Warm
TechMobileGadgetsComputers
Featured Examples
Retrospective Apple Exhibitions - This Apple Museum Collection is Inspired by Steve Jobs
SCORE 6.8
Warm 3,712 Clicks Pub: Dec 31, 15
Retrospective Apple Exhibitions
This Apple Museum Collection is Inspired by Steve Jobs
The Apple Museum Collection is a Steve Jobs-inspired exhibition in Prague that provides artifacts that span the tech giant and lifestyle brand’s history. Some of the highlights of collection... [More]
Branded Tech Photography Books - 'Designed by Apple in California' Photographs 20 Years of Products
SCORE 4.9
Average 986 Clicks Pub: Nov 15, 16
Branded Tech Photography Books
'Designed by Apple in California' Photographs 20 Years of Products
Apple is more than a tech company; it’s become a culture unto itself, with ardent, obsessed fans, and ‘Designed by Apple in California’ is a testament to that fandom. Designed by... [More]
High-End Headphone Charging Stands - Twelve South's 'Fermata' Both Charges and Displays Headphones
SCORE 4.6
Average 1,139 Clicks Pub: Nov 3, 16
High-End Headphone Charging Stands
Twelve South's 'Fermata' Both Charges and Displays Headphones
As wireless headphones become more common, the Fermata is a convenient way for style-conscious consumers to both charge and display their aural paraphernalia. Design company Twelve South’s... [More]
Historic Computer Auctions - The Iconic Tekserve Store is Selling Off Its Prized Old Apple Computers
SCORE 2.5
Mild 469 Clicks Pub: Aug 18, 16
Historic Computer Auctions
The Iconic Tekserve Store is Selling Off Its Prized Old Apple Computers
Before Apple Stores were the glistening tech wonderlands that they are today, independent retailers like the Tekserve store in Manhattan were the primary purveyors of computing equipment. But now... [More]
Enshrined Emoji Art - MoMA Has Added Shigetaka Kurita's Original Emojis to Its Permanent Collection
SCORE 3
Mild 413 Clicks Pub: Oct 27, 16
Enshrined Emoji Art
MoMA Has Added Shigetaka Kurita's Original Emojis to Its Permanent Collection
Today, emojis are so ingrained in digital language that it’s easy to forget how revolutionary they are as a concept, but MoMA is keeping the historical significance of emojis relevant by... [More]
Related Trend Reports & Custom Market Research
Quantcast