Popular household aroma brand Glade recently put together the Museum of Feelings that brings together fragrant scents in a surrealist environment that lets the consumer create new experiences and memories with its new products. This provides a striking departure to unveiling new collections by placing them straight to the shelves that allows consumers to interact with the product to create long-lasting impressions and memories.
The Museum of Feelings is essentially an interactive space that offers four different scents that play off of emotions for visitors to experience that include Invigorated, Optimism, Calm and others. The installation pairs each emotion to a scent that the visitor interacts with through touch, smell and sound. Rooms include concepts such as LED light forests, pulsing light halos and fog machines that play off of the emotions.
Creating memories is a marketing tool that can be used to create reoccurring consumers through emotional connection.