The online travel industry has mastered the use of strategies such as price comparison and convenient booking, enabling travellers to find the best hotel options for them, among other services. Advancements in technology, and more specifically artificial intelligence, make it easier than ever to perform these operations for consumers. TravelBuddy is one such venture, employing an AI messenger bot to do personalized searches and send findings to users via text.
After users input their trip dates, destination and budget information, TravelBuddy gives them a list of their best hotel options. Artificial intelligence also allows the tourism company to analyze the user's past travel experience in order to provide a custom travel itinerary.
This demonstrates how artificial intelligence technology can improve customer service and change the role of traditional, human travel agents.