As consumers cut out cow's milk, alternative animal milks take their place
Implications - An increased focus on diet has led an increasing amount consumers to rule out ingredients like cow's milk from their diets and explore alternatives. This has given way to not only animal-free alternatives to dairy, but milk products from animals other than cows as well. Touting lower levels of lactose and health benefits that cow's milk doesn't offer, these emerging alternatives appeal to the health-conscious consumer.
Workshop Question - What extreme consumer trends could impact your target demographic over the next few years and how are you adapting to those influences?