Category
Lifestyle
Assisted Choices
Trend cluster
Category
Diversified
Dairy
As consumers cut out cow's milk, alternative animal milks take their place.
2.2
Trend score
Trend
What is the Diversified Dairy trend?
Diversified Dairy: An increased focus on diet has led an increasing amount consumers to rule out ingredients like cow's milk from their diets and explore alternatives. This has given way to not only animal-free alternatives to dairy, but milk products from animals other than cows as well. Touting lower levels of lactose and health benefits that cow's milk doesn't offer, these emerging alternatives appeal to the health-conscious consumer.
Trend themes
Themes within the Diversified Dairy trend
Three behaviours holding the trend together01
Animal milk alternatives
As consumers cut out cow's milk, alternative animal milks take their place
02
Nutrient-rich dairy
UK Camel Milk is on a mission to change the consumption of dairy products by getting consumers to swap out cow's milk for a more nutrient-rich option
03
Cultured artisan milks
Alternative dairy products are gaining popularity amongst consumers seeking a new way to enjoy their favorite flavors
Industry implications
What the Diversified Dairy trend means for industry
Where the trend changes the playbookFor
Food and Beverage
With consumers seeking healthier, nutrient-rich alternatives to traditional milk products, businesses have an opportunity to expand their offerings within the food and beverage industry
For
Packaging
As alternative animal milk products continue to grow in popularity, businesses within the packaging industry have the opportunity to create creative and sustainable packaging options that appeal to health-conscious consumers
For
Retail
As consumers seek out alternative dairy products, businesses within retail can offer a range of products to cater to this growing market, including animal milk alternatives and nutrient-rich dairy products
Workshop question
What extreme consumer trends could impact your target demographic over the next few years and how are you adapting to those influences?
Trend signals
Trend signals for Diversified Dairy
Trend score 2.2 out of 10, from popularity 26%, activity 32%, freshness 8%.
Popularity26%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Diversified Dairy trend
6 featured examples from Jun 15, 2016 to Jun 30, 2018CategoryLifestyle
Camel Milk Cafe Menus
The 'Majlis Dubai' Cafe Serves Products Made With a Cow Milk Alternative
Opportunity to develop and market alternative milk products made from non-traditional sources like camel milk.
CategoryLifestyle
Animal Personality Packaging
The 'Meelk' Whole Goat Milk Packaging is Inspired by a Goat's Call
Dairy product brands can adopt animal-inspired packaging and playful fonts to differentiate their products in the market.
CategoryLifestyle
Alternative Powdered Milks
Desert Farms Offers Freeze Dried Camel Dairy to Add to Beverages
Opportunity for disruptive innovation in the retail sector by offering alternative dairy beverages like freeze-dried camel milk powder as a unique product offering.
CategoryLifestyle
Sheep Milk Cafes
Blue River Dairy Specializes in Sheep Milk Food and Beverage Offerings
Offering sheep milk products at cafes and specialty stores can provide a valuable niche market for the food and beverage industry.
CategoryLifestyle
Nutritious Camel Milks
This UK Company Sells Camel Milk as a Nutrient-Rich Dairy Option
The health-conscious trend towards alternative dairy products creates a market for companies in the health and wellness industry to offer innovative and nutrient-rich beverage opt…
CategoryLifestyle
Cultured Artisan Goat Milks
The Coach Farm 'Yo-Goat' Drink is Packed with Nutrients
The dairy industry can benefit from investing in new production methods and technologies to produce alternative dairy products.
