Putting a distinct focus on color to communicate with prospective consumers, the Peyton and Byrne chocolate packaging is as delicious as the contents. Utilizing a number of playful colors including pink, orange, brown, yellow, black and white to convey flavor, the packaging focuses on less branding to make a bigger impact. The flavors include English Rose and Dark Chocolate, Marmalade Dark Chocolate, Milk Chocolate, Salted Toffee Dark Chocolate, Dark Chocolate and Roasted Coconut & Milk Chocolate.
Many consumers are growing to favor artisanal products of all kinds, which is being acknowledged by brands with simple, artistic packaging designs. The Peyton and Byrne chocolate bars are a clear example of how this focus on simplicity can make a big impact.
The Peyton and Byrne chocolate packaging is the design work of Anthony Earp and helps to bring a certain level of prestige to a corner store staple.