Protein-Rich Milk Products

The New Nesquik Protein Plus Beverages are Enhanced with Protein

In an effort to cater to parents looking for more nutritious drink options, Nestle has introduced a new product called Nesquik Protein Plus. The drink combines the familiar taste of flavored milk with added nutrients to make it easy for kids to up their protein intake.

The new Nesquik Protein Plus is a lineup of flavored milk products enhanced with extra protein. The drinks are made with real milk sourced from US dairy farms that do not treat their cows with added growth hormones. The drinks are then enhanced with additional nutrients so that each serving contains 23 grams of protein. The drinks even have 28 percent less sugar than other protein-enhanced milks, making them a better-for-you option.

Available in delicious chocolate and vanilla flavors, the flavored milks give parents an easy way to get their children to consume more protein.

Protein-enhanced Milk Products
Protein-enhanced milk products are becoming popular as consumers seek nutritious drink options with added benefits.
Flavored Milk with Added Nutrients
Flavored milk products with added nutrients are in demand as they offer a convenient way to increase protein intake.
Reduced-sugar Protein-enhanced Milks
Reduced-sugar protein-enhanced milks are gaining traction as a healthier option for families looking to increase protein consumption.

Who This Affects Most

Food and Beverage
The food and beverage industry can benefit from developing protein-enhanced milk products to cater to health-conscious consumers.
Nutritional Supplements
The nutritional supplements industry has the opportunity to capitalize on the demand for flavored milk with added nutrients by incorporating protein-enhanced options into their product lines.
Children's Products
The children's products industry can tap into the market of protein-enhanced milk products by creating convenient and appealing options for kids.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 74%
Activity 81%
Freshness 8%

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