Whether it is camel's milk or naturally sweetened soda, the October 2016 beverage trends reveal that consumers are increasingly looking for healthier versions of their favorite drinks.
When it comes to milk, many consumers are ditching traditional dairy for innovative alternatives. For instance, camel's milk is a popular choice among consumers who are looking for a more nutrient-dense drink. For those who prefer to stay away from animal-sourced products altogether, there are plant-based milk alternatives by brands such as Perfect Day.
However, the October 2016 beverage trends reveal that it is not just milk that consumers are ditching for healthier options. Indeed, consumers are now swapping other beverages such as juice and colas for nutritious choices such as rosewater-based soft drinks, organic sports drinks and vitalizing nut coffees.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
