Cadbury recently expanded its long-standing Freddo brand to include a kid-friendly drinking chocolate. With cooler weather just around the corner, the new product helps the brand capitalize on the sale of hot beverage mixes during the fall and winter months.
The new Freddo drinking chocolate is a hot chocolate mix that is designed to taste just like the iconic candy bar. The product was tested with a consumer panel and proved extremely popular among families. As a result, the product is marketed as a great hot chocolate alternative for kids to enjoy during the cooler months. As brand manager for Mondelēz International Raquel Alcobia explains, "The product builds on Cadbury Freddo's popularity and, with great feedback from mums already, we believe this launch can help unlock incremental sales in the drinking chocolate category."