'Sherpa Power Tea' offers a range of organic sweet teas that are packaged by the creative agency 'For Good Measure.'
After a devastating earthquake in 2015 that killed thousands, injured thousands more and severely affected Nepal's physical infrastructure, the country found itself facing the consequences of a dwindling economy. These organic sweet teas were created for the specific purpose of contributing to the revitalization of Nepal's economy, with ingredients that are sourced from Nepalese farms to help support local workers. The packaging of the teas clearly reveals the healthy and organic ingredients they contain and the ethical production with which they were created.
Sherpa Power Tea is offering consumers a healthy beverage while doing its part to support farmers and industries in a country negatively affected by a natural disaster.
Key Themes Behind This Trend
- Ethical Consumption
- Consumers are becoming more conscious of the ethics surrounding their purchases, creating an opportunity for companies to market their products as ethically produced.
- Locally Sourced Ingredients
- Using ingredients sourced locally can support the economy of an area and create a unique selling point for products.
- Socially Responsible Packaging
- Packaging can have an impact on the environment and communities, creating an opportunity for companies to differentiate themselves and appeal to environmentally conscious consumers.
Where This Applies
- Food and Beverage
- The industry can benefit from using locally sourced ingredients and marketing their products as ethically produced to appeal to conscious consumers.
- Creative Agencies
- There is an opportunity for creative agencies to work with companies to design socially responsible packaging that appeals to environmentally conscious consumers.
- Agriculture
- Local farmers can benefit from partnerships with companies in the food and beverage industry that are committed to using locally sourced ingredients and ethically produced products.
