Coca-Cola recently announced that it will be debuting a new lineup of ready-to-drink coffees and tea lattes under its Gold Peak brand. As people increasingly swap soda for healthier drink options, the new bottled coffee lineup will help the company respond to changing consumer preferences.
According to Coca-Cola, its new ready-to-drink coffees and tea lattes "will feature real milk and sugar in an array of tasty flavors." The bottled drinks will be sold under the company's Gold Peak brand, which is currently known for its iced tea drinks. While still in the development stages, the new drinks are likely to be released in early 2017.
Coca-Cola's new focus on coffee demonstrates a response to soda's ongoing decline in popularity and the rise of coffee culture among consumers.