Coca-Cola recently announced that it will be debuting a new lineup of ready-to-drink coffees and tea lattes under its Gold Peak brand. As people increasingly swap soda for healthier drink options, the new bottled coffee lineup will help the company respond to changing consumer preferences.
According to Coca-Cola, its new ready-to-drink coffees and tea lattes "will feature real milk and sugar in an array of tasty flavors." The bottled drinks will be sold under the company's Gold Peak brand, which is currently known for its iced tea drinks. While still in the development stages, the new drinks are likely to be released in early 2017.
Coca-Cola's new focus on coffee demonstrates a response to soda's ongoing decline in popularity and the rise of coffee culture among consumers.
What Makes This Trend Stand Out
- Ready-to-drink Coffee
- Opportunity for disruptive innovation in developing new flavors and packaging formats for the ready-to-drink coffee market.
- Healthier Drink Options
- Disruptive innovation opportunity to create new healthier beverage options to cater to the changing consumer preferences.
- Rise of Coffee Culture
- Opportunity for disruptive innovation in creating unique coffee experiences and products to cater to the growing demand for coffee culture among consumers.
Sectors Adopting This
- Beverage Manufacturing
- Opportunity for disruptive innovation in developing new formulas and production methods for ready-to-drink coffee and tea lattes.
- Packaging
- Disruptive innovation opportunity in creating innovative and sustainable packaging solutions for ready-to-drink coffee products.
- Cafes and Coffee Shops
- Opportunity for disruptive innovation in creating unique coffee experiences and introducing new coffee products in cafes and coffee shops.
