PepsiCo recently announced that it is giving Gatorade an update with the introduction of its new G Organic brand. With a growing number of consumers looking for products made with more natural ingredients, this new lineup provides an alternative sports drink option.
The new G Organic brand is "America's first USDA-certified organic sports drink." The drink took two years to develop and involved the de-engineering of Gatorade's many artificial ingredients. The drink is now comprised of just seven organic ingredients -- in contrast to the 12 found in the original product. To complement the new recipe, the G Organic products also boast a new label that emphasizes the use of organic ingredients.
While still as sugary as the original, the new drink provides an alternative for consumers who are trying to adhere to an organic diet.