The Australian tea brand T2 recently debuted a new lineup of veggie teas made from all-natural ingredients such as broccoli and beetroot. The new teas cater to the growing demand for functional beverages made from all-natural ingredients.
The T2 veggie teas come in four loose-leaf varieties and can be consumed hot, cold or added into juices and smoothies. Unlike other teas available in the UK, the vegetable-based blends will boast vivid colors and unique aromas derived from organic ingredients such as carrots, apples and kale. The delightful sights and smells will be accompanied by a complementary tea-ware collection at a T2 store in London.
The new veggie teas are indicative of changing consumer preferences that favor real foods such as fruits and vegetables over processed ingredients.
What's Driving This Trend
- Vegetable-based Beverages
- Opportunity for beverage companies to introduce vegetable-based beverages due to increasing demand for functional beverages made from all-natural ingredients.
- Functional Beverages
- Opportunity for companies to develop new functional beverage lines using natural ingredients such as fruits and vegetables.
- Holistic Health
- Opportunity for companies to cater to changing consumer preferences for real foods such as fruits and vegetables in order to promote holistic health.
Who This Affects Most
- Beverage Industry
- The beverage industry can innovate by introducing vegetable-based beverage lines due to increasing demand for natural and functional beverages.
- Organic Food Industry
- Organic food industry can explore opportunities and come up with innovative products that meet the new market trend of consumers preferring real foods over processed ingredients.
- Health and Wellness Industry
- Health and wellness industry can cater to consumers who prefer holistic health by introducing products using natural ingredients such as fruits and vegetables.
